About the job

Planned, produce, and create a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders. Develop creative ideas, suggest new innovative ways of delivering digital content, and keep up-to-date with the latest digital marketing trends..

The role will work across a range of projects in the organization and therefore effective working relationships will need to be formed with various internal teams, external stakeholders, and third-party suppliers.

The ideal candidate will be a motivated individual who is passionate about digital marketing and producing tangible results. The role would suit a digital marketer looking for a new varied challenge or looking to take the next step up in their career.

There will be opportunities to develop your current digital marketing skills and learn new ones…

Key Responsibilities

• Lead on the day-to-day management of our digital channels, creating inspirational, informative, and engaging content.
• Plan, produce, and create of a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.
• Develop creative ideas, suggest new innovative ways of delivering digital content, and keep up-to-date with the latest digital marketing trends.
• Create graphics and edit photos, working with the internal design team when necessary.
• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
• Monitor, analyze and report on the performance of digital channels/activities using tools like Google Analytics, feeding back to stakeholders and using the data to inform future activities.
• Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
• Contribute to and work with relevant teams and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
• Participate in regular departmental and cross-departmental progress meetings.
• Proofread as required.
• Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support. • Work with contractors, suppliers, and freelancers as authorized to support the role.
• Remain current with our policies and procedures.
• Attend events, committee meetings, and functions as and when appropriate.

Essentials

• Educated to degree level, ideally in marketing or communications, or significant experience of working in a digital marketing role.
• Energy, enthusiasm, and proven experience in producing digital content and digital best practice, preferably with a membersorganizationtion.
• Knowledge and experience in running digital marketing campaigns.
• Strong creative skills and a keen eye for detail.
• Experience using web content management systems, preferably Umbraco or .NET commercial solutions.
• Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn, and Instagram, using tools like AgoraPulse / Hootsuite.
• Experience in photography and creating/editing images, using packages such as Adobe Photoshop.
• Experience in video production, including filming, editing (preferably using Final Cut, Pro, or similar) and delivering via channels such as YouTube.
• Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics and AgoraPulse / Hootsuite.
• Able to establish and maintain effective working relationships with other, departments, members, and suppliers.
• Able to deliver a range of concurrent projects, on-time and organizational
• Exceptional organisational and time management skiprioritizehe the ability to prioritise and structure work schedules.
• Good written and oral communication skills.
• Good proofreading skills.
• Excellent attention to detail.

Desirable

• Relevant digital marketing qualification and/or training.
• Experience delivering webinars, preferably using GoToWebinar or similar.
• An understanding of or experience in developing email marketing campaigns, preferably using Dot mailer or similar web-based solutions.
• Experience of working with CRM systems, for, example Microsoft Dynamics 365.
• Experience in using SharePoint.